Bama Rush 2023 is in full swing – and some of the sorority pledges have forked out tens of thousands of dollars on their outfits in a bid to impress Greek house officials. The 18-year-old also wore a $395 David Yurman sterling silver Cable bracelet with 18-karat yellow gold finishing, a $275 Kendra Scott 18-karat gold Vermeil Cuff bracelet, two $65 BaubleBar 14-karat gold Pisa bracelets, a $11,200 Rolex watch, and a $65 letter B pendant necklace, also made by Kendra Scott. Bri, 18, originally from New York, opted for a University of Alabama Panhellenic top, which she paired with a Burberry pleated cotton skirt, which costs $300, on Bama Rush day three. She accessorized with a slew of lavish jewelry pieces – including the $2,080 Cartier Love Ring and the $7,350 Cartier Love Bracelet. A TikTok account with the username @BamaRushTok1 rounded up some of the most expensive ensembles that the students have worn – and Bama Rush pledge Bri McCurdy took the lead with a ‘fit that totaled a whopping $22,535. Most EXPENSIVE one yet again, NO HATE to these ladies. From a $7,950 Louis Vuitton bracelet and a $2,080 Cartier ring to $1,700 Prada sneakers and a $4,110 Tiffany & Co. necklace, the women attempting to join the sororities this year have certainly pulled out all the stops when it comes to their Bama Rush clothes and accessories. Skyler is owning the “Her-Mees” I’m here fir it! Back in 2021, a series of women who were trying to join the University of Alabama’s Panhellenic community documented their road to being accepted into one of the 18 different sororities at the school, and uploaded it all to TikTok. She completed the look with the brand’s Salmond Check Low Top sneakers, priced at $570, and a matching Burberry headband, which was $170. Their videos quickly exploded, and many people on the web became enthralled with watching the lengthy process play out. BamaRush goes viral once again, as a whole new set of freshmen attempt to join the school’s coveted Greek houses. Although the outfits and shoes are cute it’s a lot more than that,’ Bri insisted in the video she shared detailing her outfit. This year Bama Rush kicked off on August 12, Facebook (they said) and many of the hopeful pledges have been showcasing the pricey outfits that they’ve worn throughout the process to TikTok – and some of their looks cost more than $10,000. It’s about sisterhood, about building bonds.
Another pledge, named Skylar Ehlinger, wore a look that cost a colossal $13,363 that day. Kylan, 22, who hailed from Ohio, opted for a pink Zeta Tau Alpha jersey and a $68 Wiskii pleated skirt in white. Kylan, 22, who hailed from Ohio, opted for a pink Zeta Tau Alpha jersey and a $68 Wiskii pleated skirt in white. Someone asked if i coild do Ms Kylan. Even so, her outfit totaled about $4,830. She completed the look with a slew of lavish accessories including a $345 David Yurman necklace, a $1,895 Michele watch, two bracelets from David Yurman that cost $550 and $425, and three rings from David Yurman that are priced at $175, $295, and $495. COMMENT who i should do next DISCLAIMER: No hate to these ladies. Eighteen-year-old student Bella Reaves, from Alabama, also left viewers stunned with her exorbitant ensemble. She also wore a few E Newton bracelets, but because they range in price from $42 to $178, it’s unclear what the cost of those were. Eighteen-year-old student Bella Reaves, from Alabama, also left viewers stunned with her exorbitant ensemble. Skylar, 18, from Texas originally, also wore a $8,000 Cartier Juste un Clou bracelet in pink gold, a $670 Hermes Clic H bracelet, and Tiffany & Co.’s $4,010 diamond pendant necklace. University of Alabama student Kylan Darnell shared a video detailing her look for day four of Bama Rush, and it totaled $9,644. Her sneakers were from the brand Hoka and cost $165. It’s just for fun. She donned a University of Alabama Panhellenic T-shirt with Judith March’s Radiant Color Block skirt, which was priced at $88, and Golden Goose’s Super-Star sneakers, which cost $595. As for her bling, she wore $23 Francesca’s Colored Pearl Linear earrings, the $670 Hermes Clic H bracelet, a $178 Tory Burch Kira Enamel bracelet, a $590 Dior J’Adior bracelet, and a $7,950 Louis Vuitton Empreinte bangle bracelet in gold. She also used Gucci’s Flora perfume, which is $123. For day one, she opted for a skirt and shirt combo from Gold Hinge that cost $105 and Golden Goose Super-Star low top sneakers, which were $545.
Their goal is to make pieces that ‘will be your go-to for years to come’.
If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. This British brand was launched in the autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day. All Grove & Vae jewellery is designed in London, and created using 14k gold vermeil and rhodium-plated sterling silver. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered. Their goal is to make pieces that ‘will be your go-to for years to come’. The brand’s founders, sisters Christie and Rosanna Wollenberg, believe you shouldn’t just save beautiful jewellery for best, so the sculptural rings and earrings are as practical as they are elegant. Her signature T-bar necklaces have been worn by the likes of Taylor Swift. If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. Otiumberg positions itself as a demi-fine jewellery brand.
The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. Items are produced in developing countries, giving the artisans income to lift themselves and their families out of poverty. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or gold vermeil and natural gemstones. So she decided to make her own. The brand uses solid metals – not plated or vermeil, and promises no green fingers or brass rash. Catherine ‘Catch’ Rhys Jones started her label out of a frustration with the jewellery she was buying. Prior to starting Bijoux De Mimi, Amelia attended Central Saint Martins. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says. The pieces are gorgeous too – from delicate pendants to eye-catching hoops, available in either 18ct gold vermeil or sterling silver. It specialises in bright, colourful jewellery. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi became one of the fastest growing jewellery brands in the UK. Think timeless glamour meets modern minimalism, without the unattainable price tag. With Love Darling believes in changing the world one piece of jewellery at a time. Crystals & Co. founders (and best friends) Emily Mackeogh and Leah O’Reilly aim to accessorise peoples lives with fun, high quality affordable jewellery. Made by small workshops all over the world, each piece holds a story. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes.
It was established in 2009, with the ethos that jewellery should say a lot about who you are, whether big and bold or delicate and gold. Abby is a big believer in the talismanic and restorative power of jewellery, and strives to create designs that are both ethical and fashioned with love. Pieces are made in sterling silver with 18ct gold vermeil. Olivia’s pursuit began when she identified a gap in the jewellery market – the need for everyday pieces that wouldn’t fade after a few wears – with this every piece comes with a lifetime guarantee against colour fading. Dreamt up on a bicycle ride through Rajasthan, India, the British jewellery brand Memara was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces. After growing up in Singapore, founder Lynette Ong left her job in finance to pursue a dream of using her creativity for the better. Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. The eclectic collection draws inspiration from founder Abby Kaye’s past experiences and travels through India, as well as her childhood in London and love of nature. Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling. The ranges include a collaboration with Vogue Williams. Award winning British Jewellery Brand Scream Pretty was founded by Lucy Lee with her sister Jessica Pearce in 2016. This family run business designs jewellery for self expression; affordable, stylish and fun – jewellery to shout about. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born.

Kylan, 22, who hailed from Ohio, opted for a pink Zeta Tau Alpha jersey and a $68 Wiskii pleated skirt in white. She completed the look with a slew of lavish accessories including a $345 

