Lidl is set to release a new line of custom croc charms based on popular products sold in their ‘middle aisle’. From the sell-out Two Person Kayak in 2021 and the Lidl Trainer mania in 2022, to this year’s adorable Cat Bed with Ears. Kathryn urged her followers to look out for the ‘middle of Lidl’, which is – as you would expect – in middle of the store. The budget German retailer sells an array of reduced items in its famed middle aisle, which it describes as ‘household essentials you never knew you needed’. It comes after a savvy shopper shared six easy ways to save money when shopping at Lidl, and why you should always have your phone at hand in store. Some best selling products from ‘the middle of Lidl’ include a two person kayak and the Lidl-branded trainers. Customers simply need to register their interest online. Love them or hate them, the quirky accessories have made a comeback in a big way – with the likes of Justin Bieber, Post Malone and even fashion-house Palace lending their stamp of approval to Croc and clog accessories. Middle of Lidl superfans can now literally put their best foot forward while fashioning miniature versions of these wacky and wonderful viral products on their feet. Kathryn Leech, known online as ‘Kat Saves’, shared the tips to her 31,000 TikTok followers showing them how to make the most out of their money. But don’t stop there, Kathryn told her followers they should look for various in-store deals such as ‘Pick of the week’. There are among the products have been immortalised as 3D charms, ready to pop into your favourite crocs or clogs. The giveaway opens today and successful entrants will be notified by email no later than 27th September. And now, Lidl is backing the hype by immortalising its best-selling items over the past three years. She said to look out for offers on Sundays and Thursdays, but don’t be disheartened if you can’t find anything you like as the deals change every week. Superfans can even get their hands on the new four pack for free, as the supermarket is giving away 500 packs. According to the bargain hunter, shoppers must download the Lidl Plus app if they want to get discounts on their shopping. The rewards app is available on the App store and Google Play and offers weekly coupons, prizes and daily deals, so be sure to keep your phone at the ready next time you’re thinking about shopping at the discount store. The money-saving whizz suggested shoppers should keep a keen eye for any price cuts, she said they will find deals by looking for a ‘bright orange fluorescent label’ scattered above items in the shop.
If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. This British brand was launched in the autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase. Her signature T-bar necklaces have been worn by the likes of Taylor Swift. Otiumberg positions itself as a demi-fine jewellery brand. Their goal is to make pieces that ‘will be your go-to for years to come’. The brand’s founders, sisters Christie and Rosanna Wollenberg, believe you shouldn’t just save beautiful jewellery for best, so the sculptural rings and earrings are as practical as they are elegant. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered. All Grove & Vae jewellery is designed in London, and created using 14k gold vermeil and rhodium-plated sterling silver. Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day.
So she decided to make her own.
The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi became one of the fastest growing jewellery brands in the UK. With Love Darling believes in changing the world one piece of jewellery at a time. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or gold vermeil and natural gemstones. It specialises in bright, colourful jewellery. Think timeless glamour meets modern minimalism, without the unattainable price tag. Made by small workshops all over the world, each piece holds a story. Items are produced in developing countries, giving the artisans income to lift themselves and their families out of poverty. Prior to starting Bijoux De Mimi, Amelia attended Central Saint Martins. The pieces are gorgeous too – from delicate pendants to eye-catching hoops, available in either 18ct gold vermeil or sterling silver. Crystals & Co. founders (and best friends) Emily Mackeogh and Leah O’Reilly aim to accessorise peoples lives with fun, high quality affordable jewellery. Catherine ‘Catch’ Rhys Jones started her label out of a frustration with the jewellery she was buying. So she decided to make her own. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes. The brand uses solid metals – not plated or vermeil, and promises no green fingers or brass rash.
It was established in 2009, with the ethos that jewellery should say a lot about who you are, whether big and bold or delicate and gold. Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling. Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. After growing up in Singapore, founder Lynette Ong left her job in finance to pursue a dream of using her creativity for the better. Award winning British Jewellery Brand Scream Pretty was founded by Lucy Lee with her sister Jessica Pearce in 2016. This family run business designs jewellery for self expression; affordable, stylish and fun – jewellery to shout about. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born. Pieces are made in sterling silver with 18ct gold vermeil. Olivia’s pursuit began when she identified a gap in the jewellery market – the need for everyday pieces that wouldn’t fade after a few wears – with this every piece comes with a lifetime guarantee against colour fading. Dreamt up on a bicycle ride through Rajasthan, India, the British jewellery brand Memara was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces. The eclectic collection draws inspiration from founder Abby Kaye’s past experiences and travels through India, as well as her childhood in London and love of nature. Abby is a big believer in the talismanic and restorative power of jewellery, and strives to create designs that are both ethical and fashioned with love. The ranges include a collaboration with Vogue Williams.
Inspired by a wealth of artisans selling beautiful jewellery on her travels around Asia, Edge of Ember was born. Designs are hand crafted through the process of lost wax casting in her studio, and stone setting takes place nearby in Hatton garden. A silver letter necklace spelling out MAMA became a bestseller, and this motif has been applied to new styles including rings and lockets. Harfi’s mission is to bring affordable, demi-fine jewellery to shoppers, working directly with its artisan partners. With dual Mauritian-Trinidadian heritage and London roots, the co-founder’s mission is to create inspired, authentic, and expressive jewellery made with a conscience. Her passion for the arts and love of nature combined to influence her process, which finds beauty in imperfections. London-based jewellery designer, Deborah Blyth began designing in 2004, whilst living in Italy. Founder Sally Louise was inspired by the films of grandparents’ time, from Casablanca to Gone with the Wind and Lawrence of Arabia. The sisters draw inspiration from their combined passion for art, fashion, travel, music, and culture across the South Asian diaspora to unify and celebrate cultural heritage and nostalgia with the present day. The Cult of Youth collection has since expanded to include on-trend, fashionable jewels with a rock ‘n’ roll edge at accessible price points. Cult of Youth is a London-based silver jewellery brand founded by Kelly Seymour in 2011. The brand started out on a stall at Portobello Market, before being picked up by Urban Outfitters and sold at its stores. These stories of romance, travel and history were the founding concept behind Carousel Jewels: modern jewellery that takes us back. The collection includes base earrings and chains, complemented by a range of interchangeable statement pendants to customise your look. Deborah is very mindful that the business be as sustainable as possible, and so she uses recycled silver and gold in all of the pieces. In 2015, the brand shifted tack as Seymour gave birth to her son, Elvis, and started to document her life as a single mother, entrepreneur and jeweller. Each piece of jewellery is created from start to finish within a small area of North London. Stellar 79 is a British demi-fine jewellery brand created by sisters Natasha and Sheena.
If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. Otiumberg positions itself as a demi-fine jewellery brand. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered. Their goal is to make pieces that ‘will be your go-to for years to come’. Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents,
The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi became one of the fastest growing jewellery brands in the UK. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes. It specialises in bright, colourful jewellery. So she decided to make her own. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or 
Britney Spears shared a head-scratcher of an Instagram post on Wednesday, shortly after she teased fans about her forthcoming jewelry line. The songstress appears to be using photos of the ‘artistic pieces’ that are identical to those from the other jewelry websites. She teased fans earlier in December with an Instagram post promising that the arrival of her new brand was imminent, captioning a post with ‘Coming soon! The unusual baby photo raises more questions about whether Britney’s announced jewelry line is actually in the works. The bracelet around the baby’s wrist appeared to have some kind of text either molded or engraved on it that was indistinct, and nonsense text is a hallmark of AI-generated images. The image may not have even depicted a real baby, as the account she reposted it from often shares AI generated images. The 43-year-old former singer – who showed off a new dance in a blue bikini earlier in the day – reposted a pictured of a baby’s hand that was decked out with jewelry. OMG OMG OMG unbelievable wow,’ she wrote, while tagging the account that it apparently originated from. The chubby clenched fist had a ring with a 


While jewellery is often an expression of an individual’s personality and unique sense of style, trends still heavily influence what women (and men) choose to wear. Stars at this time like Gladys Cooper and Erika Glaessner were all about diamonds, sapphires and accenting their looks with platinum beads. Whether it was diamond encrusted pieces in the 1940s or bohemian styles in the 1970s, style icons have always inspired women to wear specific kinds of looks and materials. Peacock feathers were also all the rage, along with white on white colour schemes, long necklaces with tassels at the end and pieces inspired by leaves. The post World War I economic boom saw women spending more money than ever on jewellery, with ‘flapper girl’ style looks including sapphires, emeralds, pearls and diamonds, white gold and geometric pendants. Here, FEMAIL looks back at some of the most unique and memorable jewellery trends over the past 100 years after Raffles put together the most popular designs and influences of each time. And while the architectural style was represented through decorative interiors, household objects, cinema and building designs, women also reflected the trend through their jewellery. A-listers and designers of the time like Coco Chanel would often be seen wearing costume jewellery, jewelled headwear, stacked bracelets – 
If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. All Grove & Vae jewellery is designed in London, and created using 14k gold vermeil and rhodium-plated sterling silver. Their goal is to make pieces that ‘will be your go-to for years to come’. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered. The brand’s founders, sisters Christie and Rosanna Wollenberg, believe you shouldn’t just save beautiful jewellery for best, so the sculptural rings and
The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. It specialises in bright, colourful jewellery. So she decided to make her own. Think timeless glamour meets modern minimalism, without the unattainable price tag. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or gold vermeil and natural gemstones. Crystals & Co. founders (and best friends) Emily Mackeogh and Leah O’Reilly aim to accessorise peoples lives with fun, high quality affordable jewellery. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says. Items are produced in developing countries, giving the artisans income to lift themselves and their families out of poverty. The brand uses solid metals – not plated or vermeil, and promises no green fingers or brass rash. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes. Made by small workshops all over the world, each piece holds a story. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen,