COPENHAGEN, Feb 4 (Reuters) – Pandora expects sales growth in 2021, its first in three years, despite many shops still being closed due to the pandemic, the jewellery maker said on Thursday. Lacik said he doesn’t expect a setback in spending on jewellery when lockdown restrictions are eased. Pandora’s shares were trading 2.3% higher at 0832 GMT. The company has grown to become the world’s biggest jewellery maker by finding a niche between cheaper accessories in stores such as H&M and more expensive jewellery from the likes of Tiffany & Co.. Pandora, best known for its silver charm bracelets, had a strong end to last year, helped by improving online sales and customers spending more on gifts and discretionary goods instead of travel and services. This, despite expectations that about a quarter of its more than 2,700 shops worldwide will remain shut for the first half of the year. For the final quarter of last year, Pandora reported sales down 1% to 7.89 billion Danish crowns ($1.27 billion) versus the 7.96 billion expected by analysts. Online sales more than doubled last year to account for nearly one-third of sales, nearly offsetting the revenue loss from physical shops. CEO Alexander Lacik said in an interview. Operating profit (EBIT) stood at 2.21 billion crowns, against the 2.23 billion forecast by analysts.

If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day. Her signature T-bar necklaces have been worn by the likes of Taylor Swift. Otiumberg positions itself as a demi-fine jewellery brand. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. The brand’s founders, sisters Christie and Rosanna Wollenberg, believe you shouldn’t just save beautiful jewellery for best, so the sculptural rings and earrings are as practical as they are elegant. Their goal is to make pieces that ‘will be your go-to for years to come’. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered. This British brand was launched in the autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. All Grove & Vae jewellery is designed in London, and created using 14k gold vermeil and rhodium-plated sterling silver. If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase.

Made by small workshops all over the world, each piece holds a story.

The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. Prior to starting Bijoux De Mimi, Amelia attended Central Saint Martins. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or gold vermeil and natural gemstones. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi became one of the fastest growing jewellery brands in the UK. Think timeless glamour meets modern minimalism, without the unattainable price tag. With Love Darling believes in changing the world one piece of jewellery at a time. It specialises in bright, colourful jewellery. The brand uses solid metals – not plated or vermeil, and promises no green fingers or brass rash. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes. Items are produced in developing countries, giving the artisans income to lift themselves and their families out of poverty. The pieces are gorgeous too – from delicate pendants to eye-catching hoops, available in either 18ct gold vermeil or sterling silver. Crystals & Co. founders (and best friends) Emily Mackeogh and Leah O’Reilly aim to accessorise peoples lives with fun, high quality affordable jewellery. Catherine ‘Catch’ Rhys Jones started her label out of a frustration with the jewellery she was buying. Made by small workshops all over the world, each piece holds a story. So she decided to make her own. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says.

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It was established in 2009, with the ethos that jewellery should say a lot about who you are, whether big and bold or delicate and gold. The ranges include a collaboration with Vogue Williams. Abby is a big believer in the talismanic and restorative power of jewellery, and strives to create designs that are both ethical and fashioned with love. After growing up in Singapore, founder Lynette Ong left her job in finance to pursue a dream of using her creativity for the better. Olivia’s pursuit began when she identified a gap in the jewellery market – the need for everyday pieces that wouldn’t fade after a few wears – with this every piece comes with a lifetime guarantee against colour fading. Dreamt up on a bicycle ride through Rajasthan, India, the British jewellery brand Memara was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces. Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born. Pieces are made in sterling silver with 18ct gold vermeil. Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. The eclectic collection draws inspiration from founder Abby Kaye’s past experiences and travels through India, as well as her childhood in London and love of nature. Award winning British Jewellery Brand Scream Pretty was founded by Lucy Lee with her sister Jessica Pearce in 2016. This family run business designs jewellery for self expression; affordable, stylish and fun – jewellery to shout about.