“handcrafted Sterling Silver Jewelry” Promotion 101

"8mm sterling silver beads"Christine Chiu showed off her stellar style as she attended The Daily Front Row Fashion Awards. The former Dancing with the Stars contestant bared a bit of her midriff in the dress’ cutout detailing at the midsection. Accessory: with huge, colorful gems. Christine wowed as she showed off her perky cleavage in the bright number, which boasted clear halter straps. The producer turned heads in a plunging green and blue dress at the star-studded event in Los Angeles. She wore her lengthy, dark locks in loose spiral curls that were styled in a side part and arranged to fall down her back and over one shoulder. The beauty took to Instagram to document some of her getting ready process before the sixth annual awards show. Christine carried a small blue Balenciaga purse as she walked the step-and-repeat at The Beverly Wilshire Hotel in Beverly Hills. Her toned back was also exposed in the fashion piece, which transitioned from blue to green in an ombre effect. Christine showed her 726,000 followers that she looks gorgeous even with rollers in her hair. She called it her ‘fave glam secret’ and tagged Ulta Beauty. The Bling Empire star rounded out the getup with a pair of open-toe heels with a tinted blue strap. She kept one of her ears exposed, showing off her dazzling chandelier earrings, which were embellished with emerald stones. She shared a video as she got her hair done and used a plasma lip compound device on her pout. The Netflix sensation coordinated her other jewelry pieces as well, opting for large statement-making rings. The jewels played off her aqua and emerald themed look, commanding attention with huge, colorful gems.

"sterling silver hearts clutch bracelet"If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered. All Grove & Vae jewellery is designed in London, and created using 14k gold vermeil and rhodium-plated sterling silver. The brand’s founders, sisters Christie and Rosanna Wollenberg, believe you shouldn’t just save beautiful jewellery for best, so the sculptural rings and earrings are as practical as they are elegant. If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase. Her signature T-bar necklaces have been worn by the likes of Taylor Swift. Otiumberg positions itself as a demi-fine jewellery brand. This British brand was launched in the autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. Their goal is to make pieces that ‘will be your go-to for years to come’.

Made by small workshops all over the world, each piece holds a story.

"sterling silver business card case"The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. Items are produced in developing countries, giving the artisans income to lift themselves and their families out of poverty. With Love Darling believes in changing the world one piece of jewellery at a time. It specialises in bright, colourful jewellery. Catherine ‘Catch’ Rhys Jones started her label out of a frustration with the jewellery she was buying. So she decided to make her own. Made by small workshops all over the world, each piece holds a story. The brand uses solid metals – not plated or vermeil, and promises no green fingers or brass rash. The pieces are gorgeous too – from delicate pendants to eye-catching hoops, available in either 18ct gold vermeil or sterling silver. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes. Crystals & Co. founders (and best friends) Emily Mackeogh and Leah O’Reilly aim to accessorise peoples lives with fun, high quality affordable jewellery. Prior to starting Bijoux De Mimi, Amelia attended Central Saint Martins. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi became one of the fastest growing jewellery brands in the UK. Think timeless glamour meets modern minimalism, without the unattainable price tag. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or gold vermeil and natural gemstones.

Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery.

It was established in 2009, with the ethos that jewellery should say a lot about who you are, whether big and bold or delicate and gold. Dreamt up on a bicycle ride through Rajasthan, India, the British jewellery brand Memara was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born. Abby is a big believer in the talismanic and restorative power of jewellery, and strives to create designs that are both ethical and fashioned with love. Olivia’s pursuit began when she identified a gap in the jewellery market – the need for everyday pieces that wouldn’t fade after a few wears – with this every piece comes with a lifetime guarantee against colour fading. Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling. Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. The ranges include a collaboration with Vogue Williams. After growing up in Singapore, founder Lynette Ong left her job in finance to pursue a dream of using her creativity for the better. Award winning British Jewellery Brand Scream Pretty was founded by Lucy Lee with her sister Jessica Pearce in 2016. This family run business designs jewellery for self expression; affordable, stylish and fun – jewellery to shout about. Pieces are made in sterling silver with 18ct gold vermeil. The eclectic collection draws inspiration from founder Abby Kaye’s past experiences and travels through India, as well as her childhood in London and love of nature.

Inspired by a wealth of artisans selling beautiful jewellery on her travels around Asia, Edge of Ember was born. London-based jewellery designer, Deborah Blyth began designing in 2004, whilst living in Italy. Harfi’s mission is to bring affordable, demi-fine jewellery to shoppers, working directly with its artisan partners. Founder Sally Louise was inspired by the films of grandparents’ time, from Casablanca to Gone with the Wind and Lawrence of Arabia. Cult of Youth is a London-based silver jewellery brand founded by Kelly Seymour in 2011. The brand started out on a stall at Portobello Market, before being picked up by Urban Outfitters and sold at its stores. These stories of romance, travel and history were the founding concept behind Carousel Jewels: modern jewellery that takes us back. The Cult of Youth collection has since expanded to include on-trend, fashionable jewels with a rock ‘n’ roll edge at accessible price points. Each piece of jewellery is created from start to finish within a small area of North London. Deborah is very mindful that the business be as sustainable as possible, and so she uses recycled silver and gold in all of the pieces. In 2015, the brand shifted tack as Seymour gave birth to her son, Elvis, and started to document her life as a single mother, entrepreneur and jeweller. A silver letter necklace spelling out MAMA became a bestseller, and this motif has been applied to new styles including rings and lockets. With dual Mauritian-Trinidadian heritage and London roots, the co-founder’s mission is to create inspired, authentic, and expressive jewellery made with a conscience. The sisters draw inspiration from their combined passion for art, fashion, travel, music, and culture across the South Asian diaspora to unify and celebrate cultural heritage and nostalgia with the present day. Stellar 79 is a British demi-fine jewellery brand created by sisters Natasha and Sheena. Designs are hand crafted through the process of lost wax casting in her studio, and stone setting takes place nearby in Hatton garden. Her passion for the arts and love of nature combined to influence her process, which finds beauty in imperfections. The collection includes base earrings and chains, complemented by a range of interchangeable statement pendants to customise your look.