A self-taught jewellery designer who had her work featured in Vogue made almost $7,000 in less than 24 hours after her latest creation went viral on TikTok. Fans have been raving about the earrings, with many saying they would get their ears pierced again just to wear them. This is making me want to go and get more piercings in my ears,’ one woman said. She now ships around 150 units a month, netting an average of $12,000 every 30 days – three times more than she would be making if she had continued to work as a graphic designer. We didn’t use any ads for the launch, it was all just organic traffic,’ Samantha told Daily Mail Australia. Friends and relatives insisted she was setting herself up for failure, but the Melbourne businesswoman used her millennial instinct to market her accessories exclusively on social media and has never looked back. Others praised their value and quality compared to similar styles on the market. Samantha Rose, 28, left her graphic communications agency to launch Rapunzille the Label in July 2019 and now earns an average of $12,000 a month by selling ‘affordable fine’ earrings, rings and necklaces online. The packs, which include four earrings that are either pairs or mixed singles which can be used to build a trendy stack of bling, are made from 925 grade sterling silver with gold plating that is suitable for sensitive skin and won’t tarnish in water. Less than one year after launching her label, Samantha had already bagged three features in Vogue Australia. While making the leap to self-employment came with a ‘fair share of failure’, Samantha previously told Daily Mail Australia that she learned more in a year of business than she ever would have working a nine-to-five job.

I’ve always been a jewellery lover, but I found that any items made from quality metals all had very generic designs that were mass produced,’ she said. You’d see the same things everywhere. Rapunzille is kissing brass goodbye and the green skin that goes along with it, and saying hello to timeless luxury pieces that are suitable for sensitive skin. That lack of quality led Samantha to a relatively untapped section of the accessories industry: demi-fine jewellery, which combines semi-precious stones with a mix of low carat gold and metals like sterling silver. I honestly thought it was a fake email, I almost deleted it without opening it,’ Samantha said. Here’s more information on Facebook look into our web site. Prices range from $35 for sterling silver rings to $179 for gold padlock necklaces. It’s affordable fine jewellery,’ she said. A TikTok video of Samantha wearing the earrings has been viewed 1.1million times since it was posted on June 18, prompting repeated sell-outs. We’ve been selling out pre-order after pre-order,’ she said. Her nod from Vogue came less than a month after the launch of her online store in July 2019, with buyers from the esteemed fashion bible reaching out over email. Her best-seller is the ‘Star Struck Ear Threaders’, delicate drop earrings made from 18 carat gold plating, sterling silver and cubic zirconia stones. It went completely viral! If you wanted something a little different you’d have to purchase fast fashion jewellery that had appalling quality and turned your skin green after one wear! I never expected them to contact me, I just couldn’t believe they’d stumbled across my small business.

Can You really Find Sterling Silver Spinner Ring (on the net)?

If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. The brand’s founders, sisters Christie and Rosanna Wollenberg, believe you shouldn’t just save beautiful jewellery for best, so the sculptural rings and earrings are as practical as they are elegant. Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day. Otiumberg positions itself as a demi-fine jewellery brand. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. Her signature T-bar necklaces have been worn by the likes of Taylor Swift. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered. This British brand was launched in the autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. Their goal is to make pieces that ‘will be your go-to for years to come’. If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase. All Grove & Vae jewellery is designed in London, and created using 14k gold vermeil and rhodium-plated sterling silver – backtoglamour.com – .

The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. The brand uses solid metals – not plated or vermeil, and promises no green fingers or brass rash. Think timeless glamour meets modern minimalism, without the unattainable price tag. Made by small workshops all over the world, each piece holds a story. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or gold vermeil and natural gemstones. Crystals & Co. founders (and best friends) Emily Mackeogh and Leah O’Reilly aim to accessorise peoples lives with fun, high quality affordable jewellery. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says. Catherine ‘Catch’ Rhys Jones started her label out of a frustration with the jewellery she was buying. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi became one of the fastest growing jewellery brands in the UK. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes. It specialises in bright, colourful jewellery. The pieces are gorgeous too – from delicate pendants to eye-catching hoops, available in either 18ct gold vermeil or sterling silver. With Love Darling believes in changing the world one piece of jewellery at a time. So she decided to make her own. Prior to starting Bijoux De Mimi, Amelia attended Central Saint Martins. Items are produced in developing countries, giving the artisans income to lift themselves and their families out of poverty.

It was established in 2009, with the ethos that jewellery should say a lot about who you are, whether big and bold or delicate and gold. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born. The eclectic collection draws inspiration from founder Abby Kaye’s past experiences and travels through India, as well as her childhood in London and love of nature. Award winning British Jewellery Brand Scream Pretty was founded by Lucy Lee with her sister Jessica Pearce in 2016. This family run business designs jewellery for self expression; affordable, stylish and fun – jewellery to shout about. Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. Abby is a big believer in the talismanic and restorative power of jewellery, and strives to create designs that are both ethical and fashioned with love. Olivia’s pursuit began when she identified a gap in the jewellery market – the need for everyday pieces that wouldn’t fade after a few wears – with this every piece comes with a lifetime guarantee against colour fading. Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling. The ranges include a collaboration with Vogue Williams. After growing up in Singapore, founder Lynette Ong left her job in finance to pursue a dream of using her creativity for the better. Pieces are made in sterling silver with 18ct gold vermeil. Dreamt up on a bicycle ride through Rajasthan, India, the British jewellery brand Memara was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces.