‘Tis officially the season and that means one thing: it’s time to hit play on Michael Bublé and decorate your home for Christmas. One of the most popular trends that has emerged for the season is chrome décor – think high-shine ornaments, cocktail glasses and candle holders. The trend experts at Etsy have turned to their community of millions of buyers and sellers to identify six of the biggest non-traditional Christmas trends for this year, including eco-conscious paper decorations as well as heirloom treasures that will (hopefully) be passed down generations. Etsy suggests easing into the trend with metallic accents ‘to add instant cool to your cozy holiday décor’. This Christmas trends celebrates the beauty and tranquility of nature, bringing the calm and simplicity of the outdoors inside with wooden decorations, dried fruit displays and other eco-conscious solutions such as honeycomb Christmas trees handcrafted from recycled paper. A meaningful way to create new traditions this Christmas is by looking for one-of-a-kind gifts for your loved ones, which can be passed down for generations to come. Mixing metals is no longer considered a faux pas among the fashion set, so it was only a matter of time before the interiors world followed suit. Or, if you’re not ready to go full-on space cadet, silver decorations will also pair perfectly with the gold baubles and garlands you likely already own. For most of us, this means dusting off boxes brimming with wreaths (find our pick of the most on-trend here), garlands and baubles in the classic colours of red, green and gold, each item carefully collected over the years. Unless you’re going down the chalet chic route, this trend doesn’t necessarily fit the Christmas aesthetic décor-wise, but it’s definitely one to remember when you’re looking for a present for the fashion-focused in your life, as it’s all about cow print this AW24. Western style will continue to ride strong throughout the holidays. However, this holiday season there’s an appetite for new traditions, too. The idea is to decorate your home so it looks straight out of a storybook, with jewel tones such as deep sapphire blues and rich ruby reds taking centre stage, as well as dramatic fabrics like velvet and faux fur, and medieval-inspired tableware pieces like goblets. Think hand-embroidered napkins, porcelain dinnerware or crystal glassware that looks like it could have belonged to your grandmother, or a piece of vintage jewellery. Etsy has seen a 156% increase in searches for ‘charm necklaces’ as well as a 65% increase in searches for ‘bag charms’ ahead of Christmas, proving that it’s all about showcasing individuality and adding a personal touch this holiday season. One for the fantasy readers, this trend encourages you to channel your inner ‘castle era’. From necklaces and bracelets to handbags and shoe laces, charms are everywhere right now. Not a fan of over-the-top decorations?
If you’re as magpie-like about jewellery as I am, you’ll always be on the lookout for new brands and original pieces to add to your collection. This British brand was launched in the autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. Their goal is to make pieces that ‘will be your go-to for years to come’. If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase. All Grove & Vae jewellery is designed in London, and created using 14k gold vermeil and rhodium-plated sterling silver. Tilly Sveaas founded her eponymous brand in 2016. Born in Hong Kong to British-Norwegian parents, London-based Tilly has been a jewellery designer for over 25 years, creating her first pieces during an extended trip to Bali, where she still produces to this day. The brand’s founders, sisters Christie and Rosanna Wollenberg, believe you shouldn’t just save beautiful jewellery for best, so the sculptural rings and earrings are as practical as they are elegant. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. Her signature T-bar necklaces have been worn by the likes of Taylor Swift. Otiumberg positions itself as a demi-fine jewellery brand. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered.
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The brand focuses on creating timeless, versatile pieces tailored to the modern woman’s everyday wardrobe. Think timeless glamour meets modern minimalism, without the unattainable price tag. Crystals & Co. founders (and best friends) Emily Mackeogh and Leah O’Reilly aim to accessorise peoples lives with fun, high quality affordable jewellery. Catherine ‘Catch’ Rhys Jones started her label out of a frustration with the jewellery she was buying. With Love Darling believes in changing the world one piece of jewellery at a time. Founded by Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi became one of the fastest growing jewellery brands in the UK. I was tired of sacrificing style for quality, or my bank account for both’ says Neima Row founder Naomi Genes. The pieces are gorgeous too – from delicate pendants to eye-catching hoops, available in either 18ct gold vermeil or sterling silver. The brand uses solid metals – not plated or vermeil, and promises no green fingers or brass rash. Prior to starting Bijoux De Mimi, Amelia attended Central Saint Martins. It specialises in bright, colourful jewellery. It always came with lengthy care instructions and still tarnished after only a few wears or turned my skin green’ she says. After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and Auree was born in 2014. All Auree pieces are made with the highest quality solid gold, sterling silver or gold vermeil and natural gemstones. So she decided to make her own. Items are produced in developing countries, giving the artisans income to lift themselves and their families out of poverty. Made by small workshops all over the world, each piece holds a story.
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It was established in 2009, with the ethos that jewellery should say a lot about who you are, whether big and bold or delicate and gold. Olivia’s pursuit began when she identified a gap in the jewellery market – the need for everyday pieces that wouldn’t fade after a few wears – with this every piece comes with a lifetime guarantee against colour fading. The eclectic collection draws inspiration from founder Abby Kaye’s past experiences and travels through India, as well as her childhood in London and love of nature. Award winning British Jewellery Brand Scream Pretty was founded by Lucy Lee with her sister Jessica Pearce in 2016. This family run business designs jewellery for self expression; affordable, stylish and fun – jewellery to shout about. Abby is a big believer in the talismanic and restorative power of jewellery, and strives to create designs that are both ethical and fashioned with love. Pieces are made in sterling silver with 18ct gold vermeil. Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. After growing up in Singapore, founder Lynette Ong left her job in finance to pursue a dream of using her creativity for the better. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born. Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling. Dreamt up on a bicycle ride through Rajasthan, India, the British jewellery brand Memara was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces. The ranges include a collaboration with Vogue Williams.